Client: Lynk & Co
Dealership: Motorsclub
Address: Via Cavani 280, Modena
Project Manager: Adele Bernardi, Francesco Barbaglio
A turning point for the Lynk & Co brand
With the opening of the first physical dealership in Italy for Lynk & Co, Progim Sign took part in a significant milestone in the brand’s development. The Modena site marks the expansion of Lynk & Co’s commercial strategy, combining a physical presence with online sales.
This step strengthens the brand’s direct connection with customers and boosts its local recognition.
Activities and solutions implemented
The project focused on the exterior of the facility, with the installation of the first official Lynk & Co sign in Italy, fully compliant with the brand’s visual standards. After conducting a technical survey and developing the final graphic project, the Progim Sign team managed:
- Material delivery directly on site
- Sign installation using an aerial platform
- Compliance control with European standards, ensured through close collaboration with Visotec, Lynk & Co’s official partner, responsible for producing the sign by brand specifications
The project required particular care during the execution phase to guarantee full adherence to the brand’s international visual guidelines.
A project that opens the future
The sign installed at Motorsclub represents both a symbolic and operational milestone for Lynk & Co, paving the way for the brand’s expansion into physical retail.The success of the intervention, positively evaluated by the client, is the result of Progim Sign’s integrated project management and the collaboration with certified partners. This project foreshadows the rollout of a new network of physical dealerships across Italy, confirming Progim Sign’s reliability in high-impact and innovative contexts.