Client: Toyota Motor Italia
Dealership: Scotti S.p.A.
Address: Via Topazio, 29 – Grosseto (GR)
Project Manager: Adele Bernardi
A New Look for the Toyota Dealership in Grosseto
The intervention carried out for the Scotti S.p.A. dealership in Grosseto, commissioned by Toyota Motor Italia, aimed to renew the external image of the site. The rebranding focused on aligning the dealership with Toyota Motor Europe‘s corporate standards, ensuring aesthetic coherence, functionality, and strong brand recognition in the local area.
Activities and Implemented Solutions
The project involved the external identification of the point of sale through:
- Preliminary technical survey on site;
- Development of graphic and executive project in compliance with Toyota guidelines;
- Submission of administrative authorization requests;
- Removal of the previous signage;
- Installation of new branding elements: totem, logo, dealer name, Façade Screen, and Exterior Screen;
- Coordination of site activities with the dealership and involved suppliers.
Collaboration with Prolicht for Signage Production
Prolicht, a certified supplier of Toyota Motor Europe, produced the new signage elements. Progim Sign managed the receipt, quality control, and on-site installation, ensuring proper application and adherence to agreed timelines.
Project Management and Supervision
Project management was handled by Adele Bernardi, who oversaw the activities on-site with precision and timeliness. The close collaboration with the dealership, particularly with contact person Michele Scotti, allowed for a direct and effective communication flow, ensuring the smooth and accurate execution of the project.
Final Result
The Toyota Scotti dealership in Grosseto now presents a refreshed image, fully aligned with the guidelines of Toyota Motor Italia and Europe. The intervention enhanced the site’s visibility and reinforced the brand’s positioning in the area, further confirming Progim Sign’s expertise and reliability as a partner for automotive rebranding projects.