Client: KIA Italia
Dealership: Pasquarelli Auto
Address: San Giovanni Teatino (CH)
Project Managers: Stefania Scura, Mattia Molteni Bassi
Project Objective
The project for the KIA – Pasquarelli Auto dealership in San Giovanni Teatino aimed to renovate the interior spaces of the showroom, ensuring full consistency with KIA’s corporate identity while enhancing the overall customer experience. The project was managed by Project Managers Stefania Scura and Mattia Molteni Bassi, who coordinated every stage of the work.
Implemented Activities
The intervention included:
- Installation of interior furnishings supplied by Vizona;
- Assembly of wood-effect wall panels manufactured by Grossfillex;
- Installation of the Infinity Front, designed by Absolute.
A distinctive feature of this project was the need to create a custom fixing structure for the Infinity Front, as its position overlapped with a mezzanine. This required the development of specially designed brackets anchored directly to the main beam, ensuring continuity and visual alignment with the wood-effect wall panels.
Design and Coordination
The design phase was developed by Quoin, which provided the design pack in compliance with KIA standards. Progim Sign received the materials at its warehouse, then managed delivery and on-site installation. A specialized team handled the work with precision and adherence to the established timeline.
Final Result
The Pasquarelli Auto showroom in San Giovanni Teatino now welcomes customers with modern, functional spaces perfectly aligned with KIA’s brand image. The intervention enhanced the dealership’s interior environment, offering a consistent brand experience and reaffirming Progim Sign’s professionalism in managing high-quality corporate identity projects.