Client: MAN Truck & Bus Italia
Dealership: Drive Line Service
Address: Via Trecancelli Piscina 171, Nettuno, Rome (RM)
Project Manager: Adele Bernardi
Project and Objectives
For the MAN Truck & Bus Italia network, Progim Sign carried out an external identification project at the Drive Line Service dealership, to update the site’s image and strengthen the brand’s presence in the area.
The intervention, managed by Project Manager Adele Bernardi, included the complete coordination of analysis, planning, and installation phases for the new signage supplied by the certified partner Kaufmann.
This project forms part of the national MAN brand image standardization program, designed to ensure visual consistency across all locations while improving the aesthetic and functional impact of existing facilities.
Site Analysis and Design Development
The activities began with a technical site assessment to define optimal space allocation and proportions for the signage, ensuring compliance with architectural features and current regulations. From this phase, a detailed executive project was developed, including floor plans, elevations, and technical specifications.
The design focused on three key aspects:
- Visibility: positioning of the signage to ensure maximum readability from all road perspectives.
- Visual consistency: seamless integration with the existing building structure.
- Durability: use of materials and finishes suited to an industrial context and intensive use.
Operational Coordination and Installation
After receiving the materials produced by Kaufman, Progim Sign organized logistics and site operations in close collaboration with the dealership. The planned work schedule ensured smooth management of load handling and installation phases.
The installation, carried out by a specialized team, included:
- The main totem, positioned at the entrance to enhance site recognizability;
- Text panels featuring the illuminated MAN logo, installed on the main facade;
- External directional signage, indicating service areas, parking, and dedicated access points.
The on-site supervision by Adele Bernardi ensured continuous monitoring of activities, verifying that each phase complied with MAN’s quality and safety standards.
Final Result
The intervention gave the Drive Line Service dealership a coordinated and distinctive visual identity fully aligned with MAN’s brand image.
The facility now features a renewed, modern, and functional appearance, perfectly reflecting MAN’s core values: technology, reliability, and professionalism.
This project reaffirms Progim Sign’s expertise in supporting major international brands in the implementation of corporate image projects on a national scale.