Client: Honda Motor Europe Ltd
Dealership: Nuova Cori
Address: Viale della Regione Siciliana Nord Ovest, 474 – Palermo
Project Manager: Mattia Molteni Bassi
A Project Combining Precision and Visual Consistency
The intervention carried out for the Nuova Cori dealership in Palermo marks another step forward in the visual identification process for Honda dealers in Italy.
The goal was clear: to ensure perfect harmony between the site’s architecture and Honda’s strict aesthetic standards, enhancing both the main facade and access areas with a recognizable, clean, and contemporary image.
The project, coordinated by Project Manager Mattia Molteni Bassi, involved the integrated management of all operational phases—from logistics to the installation of signage, including complementary structural works to prepare the support systems.
Activities and Operational Coordination
The intervention included the installation of various types of signage and structural finishes designed to ensure a uniform and long-lasting result.
Installed elements included:
- Main Honda totem and “Welcome” totem, both designed according to brand specifications;
- Fascia with individual “Honda” letters, a distinctive element of the corporate identity;
- Panel with “Cori” dealership name, seamlessly integrated within the visual system;
- Single-faced “Service” sign, dedicated to the service area.
All materials were supplied by Visotec, a certified partner of Honda Motor Europe, and managed directly by Progim Sign, stored in its own warehouses and subsequently delivered to the Palermo site through a carefully planned logistics process.
Work Planning and Project Management
Each project phase was meticulously planned to ensure the dealership’s full operational continuity.
The installation team worked in coordination with the Project Manager and the dealer’s technical contacts to optimize on-site activities while maintaining strict compliance with the brand’s European standards.
Particular attention was devoted to the visual alignment of the signage along the facade, the precision of electrical wiring, and the chromatic integration of all elements.
Final Result
The new image of the Honda Nuova Cori dealership perfectly reflects the balance between design, functionality, and execution quality that defines the brand’s identity. The new installations deliver immediate and consistent visibility, strengthening Honda’s presence across Sicily.
This project once again demonstrates Progim Sign’s ability to manage every stage of the visual identification process, working with certified suppliers and ensuring excellence in precision, organization, and reliability.