Client: Toyota Motor Italia
Dealership: Scotti S.p.A. – Empoli (FI)
Address: Via Giuntini, Empoli (FI)
Project Manager: Adele Bernardi
A New Look for Toyota Scotti Empoli
As part of Toyota’s corporate image update program, Progim Sign managed the external rebranding project for the Scotti S.p.A. dealership in Empoli. The objective was to align the site with the aesthetic and technical standards defined by Toyota Motor Italia, ensuring consistency with the national network and enhancing the building’s visual impact.
The intervention, coordinated by Project Manager Adele Bernardi, involved a thorough technical survey, the development of the graphic design, and the subsequent installation of new signage produced by the certified supplier Prolicht.
From Planning to Installation
As with all Toyota projects, the process began with a detailed technical inspection to record the building’s dimensions and structural features. This data allowed for the creation of a precise operational plan, essential for optimizing installation times and procedures.
The signage, produced by Prolicht, a Toyota-certified manufacturer at the European level, was received and installed by the Progim Sign technical team, which managed every installation phase.
Throughout all operational stages, communication with Scotti S.p.A. was continuous to coordinate activities on-site and ensure that the work proceeded without disrupting the dealership’s daily operations.
Rebranding and Visual Quality
The new signage installed at the Empoli site stands out for its clean design and the high quality of materials used. The main goal was to achieve a result consistent with Toyota’s philosophy — linear, modern, and easily recognizable.
The work included the installation of:
- Entrance Façade Screen;
- Embossed Logo and Dealer Name;
- Exterior Screen and Archway.
Each element was installed with meticulous attention to the brand’s guidelines, ensuring color consistency, correct proportions, and optimal visibility under all lighting conditions.
Collaboration and Quality Control
The Empoli project represents another milestone in the ongoing collaboration between Progim Sign, Prolicht, and Toyota Motor Italia, a synergy that ensures high technical and aesthetic standards.
Constant coordination between project managers and dealership management enabled efficient workflow throughout the site operations, with particular attention to finishing details and post-installation checks.
Final Result
The Toyota Scotti S.p.A. Empoli dealership now presents a refreshed image, perfectly aligned with the brand’s standards. The work by Progim Sign enhanced the building’s visibility and made it immediately recognizable as an official Toyota point in the area.
This intervention once again demonstrates Progim Sign’s expertise in managing complex rebranding projects within the automotive sector, offering clients a complete service — from planning to final delivery.