Client: AXA
Agency: B.I. Solutions S.r.l.
Address: Via Servais, 17 – Turin
Project Manager: Francesco Barbaglio
Restyling and Enhancement of the Branch
The visual update project for AXA B.I. Solutions S.r.l. in Turin was driven by the need to make the branch more recognisable and aligned with the brand’s renewed identity. The goal was to renovate the façade and signage in a way that was discreet yet impactful, improving the agency’s visibility and ensuring full consistency with AXA’s graphic standards.
The intervention, coordinated by Project Manager Francesco Barbaglio, included operational planning, production of the new signs and full installation at the Via Servais site.
Site Survey and Project Development
Activities began with a technical site survey to collect all measurements and information needed for the design phase. Based on this analysis, a custom graphic project was developed, successfully combining the architectural requirements of the building with AXA’s visual guidelines.
Following the client’s approval of the project, Progim Sign managed the production of in boxed brass letters with reflected light:
- one customised with the agency’s logo
- one dedicated to the institutional AXA logo.
Installation was organised so as not to interfere with the agency’s day-to-day operations, ensuring an orderly and punctual execution.
Site Coordination and Management
During the work, Progim Sign maintained constant communication with AXA and B.I. Solutions representatives, planning each project phase to guarantee reliable timelines and a result fully compliant with corporate standards.
Project management also included final checks and a photographic report of the intervention, as required by AXA’s validation procedures.
Final Result
The refresh of the AXA B.I. Solutions branch in Turin has given new life to the façade and external signage, enhancing both visual impact and overall identity. The new illuminated and well-proportioned signs achieve a perfect balance between elegance and functionality.
Thanks to Progim Sign’s experience, this intervention fits seamlessly into AXA’s broader aesthetic evolution, once again demonstrating the company’s ability to deliver tailored visual communication projects that combine technical precision with meticulous attention to detail.