Client: Nissan
Dealership: Nissan Autoingros – Turin
Address: C.so Carlo e Nello Rosselli, 181 – 10141 Turin (TO)
Progim Sign Project Manager: Diego Canidio
A new look for the Turin site
For the Nissan Autoingros site in Turin, Progim Sign was tasked with redesigning the site’s external identity. The intervention updated both showroom and service areas to Nissan’s latest visual language, improving roadside legibility and highlighting the Autoingros name alongside the brand.
The Turin location is a key reference point for Nissan in the area. For this reason, the fit-out was planned with particular focus on visibility from the road and clear identification of each department.
Showroom and service: installed elements
The project covered the site’s external areas, with the installation of the main Nissan Corporate Identity components dedicated to the two functional zones.
In the showroom area, the Nissan wordmark, the entrance tablet, the Autoingros lettering on a back panel, and new freestanding pylons supporting the outdoor display were installed.
On the service front, the work included the installation of a double-sided sign and a Nissan brand panel, making the access dedicated to aftersales immediately recognizable.
Signage production and collaboration with the dealer
Nissan signage was produced by Visotec, an approved partner for the brand’s Corporate Identity. Progim Sign managed the operational coordination with the manufacturer to deliver all supplies to the site, checking components and finishes before installation.
In parallel, a technical exchange was initiated with the Autoingros dealer, who built the back panel cladding required to accommodate the new lettering correctly and to ensure the alignments and proportions specified in the Nissan manual.
Design and dedicated project book
As with other network interventions, a dedicated project book was prepared for the Turin site, developed from an on-site technical survey.
The document included the signage layout on the showroom and service façades, the placement of the pylons, and the technical notes for installation, becoming the shared reference between Nissan, Autoingros, and the partners involved on site.
Site works and safe installation
Installation was carried out by a specialized team, supported by a crane and an aerial platform to operate on the highest and most exposed façade areas.
On site, activities included removal and adjustment of existing elements, installation of the new showroom and service signage, pylon customization, and fixing the Autoingros lettering onto the back panel cladding. All operations were scheduled by Project Manager Diego Canidio in agreement with the dealer to minimize interference with the dealership’s daily operations.
Compliance with Nissan standards and outcome
All supplies installed at Nissan Autoingros – Turin comply with Nissan standards in terms of formats, materials, lighting, and installation methods.
Project management followed clear guidelines: compliance with OEM specifications, consistency with the brand’s European guidelines, and achievement of the visibility and recognizability targets requested by the client.
The result is a site with an external image aligned with Nissan’s latest direction, where showroom and service areas are clearly identified and the street-facing frontage reinforces the role of Autoingros Turin within the official network.