Client: Hyundai Motor Company Italy
Dealer: Aquilano Motori
Address: Via Napoli, km 1.700 – 71122 Foggia (FG)
Progim Sign Project Managers: Stefania Scura, Mattia Molteni Bassi
A dealership with a new stance
There are projects where the goal is not to add something, but to change the way a place presents itself. For the Aquilano Motori site in Foggia, the project entrusted to Progim Sign by Hyundai Motor Company Italy was exactly this kind of challenge: bringing the dealership back into an image that is more precise, more mature and more closely aligned with the brand language.
The focus was not on any single element, but on the relationship between all parts of the site. The façade, access points, furniture, surfaces and showroom environment all needed to stop being perceived as separate blocks and begin to deliver a more unified overall impression.
Creating continuity in what the customer sees and experiences
The first contact with a dealership happens outside, but trust is built inside. For this reason, the project involved both the external and internal environments, not as two separate works, but as two stages of the same story.
Externally, the site needed to gain a clearer and more orderly presence. Internally, the goal was to create an environment capable of guiding the customer without visual or functional interruptions, maintaining a coherent line between reception, consultation and the display path.
The real work: making the whole system function
When different partners are involved in a project, the real risk is not that one element may be wrong, but that everything may be technically correct without ever feeling truly unified. This is where Progim Sign’s role becomes essential.
Project Managers Stefania Scura and Mattia Molteni Bassi oversaw the project with this exact focus: managing the phases, keeping compatibility under control and verifying that each component found its proper place without disrupting the overall balance of the site.
This is not only about scheduling. It is about giving order to the project while the project itself takes shape.
Different partners, one shared direction
For the signage package, the approved reference partner was Westiform; for the furniture, Vizona. Alongside them, Studio Idea and Andrea Padovani contributed to the discussion around the spatial concept and the practical translation of the Hyundai format.
In this type of context, final quality does not depend on the individual supply package, but on the ability to absorb different contributions into one coherent logic. This is the kind of work Progim Sign delivered at the Foggia site: not a simple sum of interventions, but a controlled convergence.
Result
Today, Hyundai Aquilano Motori in Foggia presents itself as a dealership with a stronger and more established identity. The site image is more linear, more continuous and more credible in the transition from outside to inside.
And this is the true measure of the project: not the presence of one more element, but the feeling that the dealership now speaks with a single voice.