External Identification for Tigotà – Parabiago

April 9, 2026
  • Insegna Tigotà su facciata punto vendita Parabiago durante installazione con mezzo operativo, intervento a cura di Progim Sign.
  • Facciata punto vendita Tigotà Parabiago in fase di installazione con vetrine schermate e predisposizione insegna, intervento Progim Sign.
  • Ingresso Tigotà Parabiago con portale architettonico e vetrate continue, progetto di identificazione esterna realizzato da Progim Sign.
  • Totem multiplo con insegne Eurospin, Action e Tigotà nel parcheggio commerciale, segnaletica realizzata da Progim Sign.
  • Dettaglio totem con loghi Eurospin, Action e Tigotà su struttura autoportante, elemento di visibilità realizzato da Progim Sign.

Client: Tigotà
Site: Tigotà store – Parabiago
Address: V.le Lombardia, 23 – Parabiago (MI)
Project Manager: Francesco Barbaglio

A targeted intervention to improve storefront readability

For the Tigotà store in Parabiago, Progim Sign delivered an external identification intervention designed to improve site recognition and the clarity of roadside communication.

The work was developed together with Pierpaolo Loffredo and Luca Bertocco, Gottardo Spa representatives, to create a clean and coherent solution across the façade and shop windows—based on essential operational choices that are efficient and easy to manage during installation.

In-house production and installation by Progim Sign

Progim Sign handled both production and installation of the identification elements planned for the store.

Specifically, the following were produced and installed:

  • façade background cladding, designed to unify and enhance the identification area;
  • main sign, installed to ensure strong readability and brand presence;
  • window graphics applied to the shopfront glazing, designed to complete the communication and strengthen store recognition;
  • installation of new sign panels on the existing totem, updating the vertical element already in place without a full replacement.

Finishing quality and visual continuity

In projects like this, the result is often defined by the details: alignments, joints, clean edges, and consistency between façade elements and window graphics. Installation was planned to achieve a clean visual read, with no breaks between cladding, signage, and window films.

The update of the existing totem followed the same approach: working on the existing structure to align it with the site’s overall communication, restoring a clear vertical landmark without redesigning the entire system.

Result

Today, the Tigotà store in Parabiago features clearer and more consistent external identification: façade, windows, and totem work together to improve site legibility and overall street-facing impact.

The intervention confirms Progim Sign’s approach to retail projects: essential solutions, in-house production when beneficial, and close attention to the final installed result.