Client: Hyundai Motor Company Italy
Dealership: Carlomagno
Address: Via Roald Amundsen, 29 – 87036 Rende (CS)
Progim Sign Project Managers: Stefania Scura, Mattia Molteni Bassi
Not just a simple update, but a realignment of the dealership
For the Carlomagno site in Rende, the intervention requested by Hyundai Motor Company Italy did not concern a single element to be replaced, but rather the way the entire site presents itself and is perceived. When a dealership needs to realign with the network’s visual language, it is not enough to “fix” the façade or showroom separately: there must be real continuity between what customers see when they arrive and what they experience once inside.
It is within this logic that Progim Sign developed the project, working on both exterior and interior areas to guide the dealership towards a more coherent, orderly and recognisable identity.
Progim Sign’s role: bringing different elements together
The complexity of a complete rebranding project often lies in the interfaces: different supplies, different timings, different requirements. The project was managed by Stefania Scura and Mattia Molteni Bassi, who oversaw the operational side and controlled each phase, with the aim of keeping the overall design readable while the site was being updated.
This means working on scheduling, checking compatibility between components, controlling installation quality and ensuring continuity in the final result. In practical terms: preventing each individual part from working well on its own while losing effectiveness as part of the whole.
An intervention involving signage, furnishings and spatial layout
To achieve a uniform result, the project involved several specialised partners approved by the manufacturer. Westiform supported the signage component, while Vizona contributed to the furnishings. Alongside them, Studio Idea and Andrea Padovani were involved in the discussion on spatial layout and in the practical translation of the Hyundai format within the site.
The point was not to simply add contributions together, but to make them converge in the same direction: the same perceived quality, the same visual rhythm, the same clarity in the reading of the dealership.
Exteriors: the first level of recognisability
Externally, the work focused on the site’s ability to present itself clearly from the road. In a dealership, the façade does not merely serve to display a brand: it must help people read the place, distinguish its functions and give customers an immediate perception of reliability and belonging to the network.
For this reason, the exterior rebranding was approached as part of the customer experience, not as a simple visual update.
Interiors: space as confirmation of brand identity
Inside, the project worked on the quality of the experience. Furnishings, surfaces and the organisation of areas must confirm what the exterior promises: order, continuity and consistency.
A well-resolved showroom is not only more attractive to look at; it is also easier to use. Reception, consultation, movement through the space and the customer’s time inside become more natural when the environment is built around a precise logic, without “breaks” between one element and another.
Result
Today, the Hyundai Carlomagno site in Rende expresses the network’s visual language with greater continuity, both externally and internally. The rebranding has given the site a more compact and recognisable identity, in which different elements contribute to the same perception of order and consistency.
The project confirms Progim Sign’s ability to operate in automotive rebranding as a connecting force between partners, components and the real conditions of the site: work that is less visible than a single sign or a single piece of furniture, but decisive in making the whole truly work.