Hyundai Rebranding for 2F in Naples: Signage, Furnishings and EV Zone

June 30, 2026
  • Insegna luminosa Hyundai installata da Progim Sign, valorizzata dall'illuminazione architetturale della concessionaria durante un evento serale.
  • Totem identificativo Hyundai installato da Progim Sign per garantire visibilità al punto vendita e uniformità con la Corporate Identity del marchio.
  • Segnaletica dedicata ai Test Drive realizzata da Progim Sign, con parcheggi riservati e percorsi organizzati per l'accoglienza dei clienti.
  • Area esterna della concessionaria Hyundai con stalli dedicati ai Test Drive e segnaletica installata da Progim Sign.
  • Facciata della concessionaria Hyundai 2F riqualificata da Progim Sign con nuove insegne, rivestimenti e immagine coordinata.
  • Spazio esterno dedicato alle prove su strada Hyundai, organizzato da Progim Sign con segnaletica e percorsi dedicati.
  • Segnaletica esterna e totem direzionali realizzati da Progim Sign per migliorare l'orientamento dei visitatori all'interno della concessionaria.
  • Vista dello showroom Hyundai allestito da Progim Sign, con spazi dedicati all'esposizione della gamma e area accoglienza clienti.
  • Postazioni dedicate alla consulenza commerciale all'interno dello showroom Hyundai, arredate e organizzate da Progim Sign.
  • Spazio dedicato al merchandising Hyundai integrato nell'arredo dello showroom realizzato da Progim Sign.
  • Reception Hyundai progettata e allestita da Progim Sign, con bancone, insegna retroilluminata e area lounge per l'accoglienza dei clienti.
  • Zona dedicata alla Hyundai Tucson all'interno dello showroom realizzato da Progim Sign, con pedana espositiva e comunicazione coordinata.
  • Vetrina dedicata agli accessori ufficiali Hyundai installata da Progim Sign all'interno dello showroom.
  • Area consulenza commerciale con scrivanie e arredi installati da Progim Sign, progettata per migliorare l'accoglienza e l'esperienza dei clienti.
  • Reception centrale dello showroom Hyundai realizzata da Progim Sign, con arredi dedicati, illuminazione architetturale e spazi espositivi integrati.
  • Vista dell'area accoglienza dello showroom Hyundai progettata e allestita da Progim Sign, con reception, lounge clienti e spazi espositivi.
  • Ufficio Hyundai Service realizzato da Progim Sign, con arredi coordinati e insegna interna conforme agli standard Hyundai.
  • Area dedicata alla Hyundai KONA Electric all'interno dello showroom progettato e allestito da Progim Sign, con spazi dedicati all'elettrificazione e all'innovazione tecnologica
  • Spazio espositivo dedicato alla tecnologia elettrificata Hyundai, realizzato da Progim Sign con pannelli informativi e allestimenti coordinati.
  • Banco reception e area accoglienza dello showroom Hyundai allestiti da Progim Sign secondo il nuovo concept del brand.
  • Vista d'insieme della concessionaria Hyundai 2F dopo l'intervento di rebranding coordinato da Progim Sign.
  • Pannello dedicato al parcheggio clienti progettato e installato da Progim Sign per migliorare la fruibilità degli spazi esterni.
  • Panoramica della concessionaria Hyundai dopo il rebranding realizzato da Progim Sign, con immagine esterna aggiornata secondo gli standard del marchio.
  • Ingresso della sede Hyundai valorizzato dalle insegne luminose e dalla segnaletica coordinata installate da Progim Sign.
  • Area parcheggi con colonnine di ricarica e segnaletica dedicata realizzata da Progim Sign, a supporto della mobilità elettrica Hyundai.

Client: Hyundai Motor Company Italy
Dealership: 2F – Gruppo Ferrajoli Farina
Address: Hyundai 2F, Via Eduardo Scarfoglio 6 – Naples (NA)
Project Managers: Stefania Scura and Mattia Molteni Bassi

Progim Sign managed the rebranding intervention for the Hyundai 2F site in Naples, coordinating the operational activities related to the external image elements and the interior showroom fit-out.

The project involved Hyundai-approved partners for the production of signage and furnishings, with the goal of making the dealership fully consistent with the brand’s Corporate Identity. A section of the showroom was also dedicated to the electric area, with an EV Zone integrated with multimedia monitors.

An intervention to update the Hyundai image of the site

The work carried out at the Hyundai 2F site is part of the broader image update process for Hyundai dealerships, where each element contributes to making the space more recognisable, orderly and consistent with the manufacturer’s standards.

The intervention involved both the external component, through brand signage, and the showroom interiors, with furnishings and solutions designed to guide customers through an environment aligned with Hyundai’s visual language.

Progim Sign coordinated the operational activities required to deliver the project, maintaining alignment between the dealership, the manufacturer and the partners involved.

Coordination by the Progim Sign Project Managers

The project was managed by Stefania Scura and Mattia Molteni Bassi, Progim Sign Project Managers, who coordinated the different phases of the intervention: from the management of approved suppliers to activity scheduling and the control of the elements intended for the site.

Their role was central in ensuring continuity between Hyundai Corporate Identity guidelines and their practical application within the dealership. In automotive rebranding projects, operational management is essential to correctly integrate signage, furnishings, layout and functional areas of the showroom.

Hyundai-approved suppliers and project partners

The intervention involved Hyundai-approved partners with specific expertise in the different elements of the project.

Westiform handled the supply of signage dedicated to the brand’s external identification, contributing to the recognisability of the Hyundai 2F site in the local area. Vizona took care of the interior furnishings, required to make the showroom consistent with the Hyundai format and the customer experience expected across the network.

The project also involved Studio Idea, responsible for the architectural aspects and the overall concept, and Andrea Padovani, Hyundai’s reference contact for project coordination and enhancement.

Signage and furnishings for a coherent dealership

The intervention made it possible to update the presence of the Hyundai brand both inside and outside the dealership.

The external signage contributes to making the dealership clearer and immediately recognisable, while the interior furnishings support the quality of the space, the organisation of reception areas and the overall perception of the showroom.

Consistency between exterior and interior is an essential aspect of automotive rebranding projects: customers must recognise the brand from the very first visual contact and find the same identity within the commercial spaces.

EV Zone and multimedia monitors

A section of the showroom was dedicated to the EV Zone, an area designed to highlight Hyundai’s electric world and guide customers in discovering electrified mobility solutions.

The presence of multimedia monitors helps make this area more dynamic and informative, providing visual support for the communication of content related to the electric range, services and purchasing experience.

The integration of the EV Zone within the showroom strengthens the role of the dealership as a space that is not only for display, but also for information and consultancy.

A project to strengthen Hyundai’s identity in Naples

Thanks to Progim Sign’s coordination, the work of Project Managers Stefania Scura and Mattia Molteni Bassi, and the contribution of approved partners Westiform and Vizona, the site was updated with an image more closely aligned with Hyundai standards and the needs of a contemporary showroom.