Client: MG Motor (SAIC Motor Italy)
Dealership: Autovar S.r.l.
Address: Via Verbano, 140 – Novara (NO)
Project Managers: Riccardo Mussini and Francesco Barbaglio
Project Objective
Progim Sign‘s intervention for the Autovar dealership in Novara involved a complete external and internal brand identification project that was fully aligned with the MG Motor brand’s visual guidelines.
The work also included the post-sales service area, intending to standardize and enhance the overall image of the site in line with the brand’s updated standards.
Activities and Coordination
All activities were directly managed by Progim Sign, overseeing the entire operational process from design to final installation.
Project Managers Riccardo Mussini and Francesco Barbaglio coordinated each phase, ensuring that every detail complied with brand guidelines and the logistical requirements of the site.
The activities included:
- Technical and photographic surveys for the preparation of the project book
- Graphic design for both internal and external identification
- Production and installation of signage and furnishings
- Intervention in the post-sales area, updating visual elements in line with the brand’s new concept
Production and Installation
All elements were produced by Progim Sign, which also handled transport and on-site installation.
The intervention focused on architectural and signage components capable of providing a cohesive and professional image to the dealership.
Installation was carried out by experienced teams, ensuring precision and efficiency.
Final Result
The Autovar dealership in Novara now boasts a fully renewed visual identity, aligned with the values of MG Motor.
The final result is a modern and recognizable environment, designed to offer customers an experience consistent with the brand’s premium positioning.
Once again, Progim Sign confirms its expertise in managing brand identification projects, delivering a complete and reliable service that enhances each space through tailored solutions and operational excellence.