Client: KIA Italia
Dealership: Conero Car – Civitanova Marche
Address: Via Martiri di Belfiore, 98 – Civitanova Marche
Progim Sign Project Managers: Stefania Scura, Mattia Molteni Bassi
A restyling focused on perception and usability
A showroom works when everything “fits together”: clear customer paths, readable reception points, and materials that don’t clash. For Conero Car in Civitanova Marche, Progim Sign managed a targeted interior intervention, focused on two components that immediately change how the space is perceived: furnishings and wood-effect wall finishes.
The goal was not to overturn the environment, but to achieve a cleaner, more organized result aligned with the KIA format—improving the customer experience at every stage: entry, consultation, and vehicle display.
Project management: timing, sequencing, quality control
The work was overseen by Project Managers Stefania Scura and Mattia Molteni Bassi, who managed planning, supplier integration, and final checks of the installations. Coordination with KIA Italia was supported by Luca Di Matteo (Dealer Network Analysis Specialist KIA) and Alessandra Patota (Space Identity and Contract Specialist KIA) to ensure alignment with network requirements and space identity.
In an interior restyling, sequencing makes the difference: every element must arrive, be installed, and finished without creating “breaks” between one task and the next.
Supplies and on-site integration
The intervention required coordinated management of multiple components and dedicated supplies:
- Vizona for the furnishings;
- Grosfillex for wall components and surface-related finishes.
Progim Sign managed dimensions, interfaces, and finishing details to ensure that walls and furnishings matched seamlessly—delivering a clean, consistent overall look.
Wood-effect walls: visual warmth and continuity
The wood-effect walls played a precise role: setting the rhythm of the space, making the environment more welcoming, and defining areas without weighing down the overall layout. The choice of finishes and attention to installation details (cuts, junctions, and clean lines) were key to achieving a crisp, coherent result.
Furnishings: order, functionality, customer journey
The furnishings were integrated and positioned to make the showroom’s use clearer: readable reception and consultation points, a more organized display area, and spaces that naturally guide customers through the environment. In a sales context, this means reducing ambiguity, increasing comfort, and strengthening overall brand perception.
Result
Conero Car – Civitanova Marche now features interiors more closely aligned with KIA’s visual language, thanks to a restyling focused on materials and layout: correctly integrated furnishings and wood-effect walls that add continuity and visual quality.
The project confirms Progim Sign’s approach to multi-supplier interior interventions: not a simple “sum of components,” but controlled integration—carefully managed through to the final result.