Client: Toyota Motor Italia
Dealership: Center Salerno
Address: Via Renato Carosone SNC, Salerno
Project Manager: Adele Bernardi
Project Objective
The intervention at Center Salerno focused on the exterior rebranding of the dealership to ensure a corporate-compliant image aligned with Toyota Motor Italia’s standards. The update of signage and totems aimed to enhance visibility and strengthen the dealership’s visual identity.
Design and Coordination Activities
The installation was preceded by a meticulous design and coordination phase with the dealership’s architects to ensure adherence to Toyota Europe’s guidelines. Technical surveys were conducted to assess the necessary provisions and efficiently plan the installation process.
Certified supplier Prolicht produced the signage and totems, while Progim Sign managed the entire installation process, from material reception to final assembly.
Installation and Operational Management
To ensure efficient installation, materials were delivered according to a scheduled plan directly to the dealership. This approach optimized assembly time, avoiding disruptions to daily operations and ensuring seamless coordination throughout the different project phases.
The intervention included:
- Installation of totems and facade signage.
- Use of a specialized team with aerial platforms to guarantee precision and safety during assembly.
Final Outcome and Client Satisfaction
The rebranding significantly enhanced the dealership’s visual impact, making it immediately recognizable and fully aligned with Toyota’s brand standards. The client expressed satisfaction with the outcome and the efficient coordination of activities.
Progim Sign continues to excel in dealership visual transformations, combining technical expertise and attention to detail. Each project is an opportunity to elevate brand identity and improve customer experience through durable, high-quality solutions.