Client: Toyota
Dealership: Spotorno Car – Toyota Approved & After Sales
Address: Viale Sarca 173, Milan
Project Manager: Adele Bernardi
Project Objective
The rebranding project at Spotorno Car – Toyota Approved & After Sales was designed to align the site with Toyota’s corporate visual standards, enhancing brand recognition and the facility’s aesthetic appeal. As a center exclusively dedicated to certified used vehicles, the project required special attention to maintaining consistency with the Toyota Approved & After Sales program.
Design and Technical Surveys
To ensure a flawless installation, three technical surveys were conducted at key stages: before the project started, during the construction progress, and before the final signage installation. This phased approach allowed for seamless coordination between the mounting process and the integration with the newly installed glass façade and window frames, ensuring a refined and cohesive final result.
Simultaneously, Progim Sign managed the graphic design and development of the project book, taking care of both the official Toyota signage provided by the manufacturer and the custom branding elements specifically designed for the dealership.
Production and Installation
The official Toyota signage, supplied by the certified manufacturer Prolicht, was installed by Progim Sign, which also handled the production and implementation of custom signage and background paneling. Every aspect of the installation was carefully planned to ensure a perfect balance between aesthetic appeal and functional integration with the dealership’s existing structures.
The installation was carried out using a self-propelled aerial platform, allowing for precise and safe positioning of each element. Thanks to the careful planning of each step, the process was carried out efficiently, respecting the agreed preparations with the dealership and ensuring an optimal visual and functional outcome.
Administrative and Logistics Management
To facilitate the execution of the project and prevent delays, Progim Sign took full charge of obtaining all the necessary municipal authorizations and permits, including those required for the occupation of public land due to the use of the aerial platform. The materials were delivered directly to the dealership, with on-site handling optimized to synchronize each phase of the installation, ensuring a smooth workflow and efficient execution.
On-Site Installation
The installation was structured in two separate phases to optimize efficiency and precision. The background paneling was installed in just two working days, while the signage installation took place about a month later, without requiring the dismantling of previously installed elements. The process was managed by a specialized team, ensuring minimal interference with the dealership’s daily operations while maintaining the highest standards of precision and quality.
Final Outcome and Client Satisfaction
The updated branding of the dealership fully met the expectations of both the client and Toyota headquarters. The new visual identity of Spotorno Car now reflects Toyota’s corporate standards, presenting a modern and professional image that strengthens the visibility and credibility of the Toyota Approved & After Sales.
Progim Sign reconfirms its expertise in automotive signage and rebranding, carefully managing every phase from design to installation to ensure high-quality results that are fully integrated with the brand’s identity.