Client: Toyota Motor Italia
Dealership: Marcante Automobili
Address: Via Lago di Garda 86, Schio (VI)
Project Managers: Adele Bernardi, Diego Canidio
Project Objective
The intervention at Toyota Marcante Automobili in Schio was aimed at updating the dealership’s external image to reflect the latest visual standards set by Toyota Motor Italia. This operation was part of the broader network renewal program and aimed to strengthen the identity of the point of sale.
Design and Coordination
Following the initial technical surveys, the Progim Sign team developed the graphic layouts and executive project. Direct and ongoing collaboration with the owner, Alessio Marcante, ensured effective planning and a smooth operational flow.
In this case, Progim Sign also took charge of the administrative procedures related to the installation, simplifying the approval process and shortening the implementation timeline.
Signage Production and Installation
Signage production was entrusted to Prolicht, a certified Toyota partner. The elements installed included:
- External entry totem
- Facade screen structure
- Toyota Approved entrance arch
- Test drive area sign
- Dealer Name sign
- Boxed Toyota logo sign
Materials were delivered directly to the dealership, where Progim’s installation teams completed the work efficiently, without disrupting the dealership’s daily operations.
Final Result
The rebranding gave the dealership a renewed image, fully aligned with Toyota’s global visual identity. The attention to detail and the well-managed execution ensured the project was completed on time and with results appreciated by the client.
The direct communication with the dealership and precise implementation once again confirm Progim Sign’s ability to manage strategic automotive projects while maintaining high quality and operational standards.