Client: DR Automobiles
Dealership: Autosat, Surbo (LE)
Address: Via Unità d’Italia, 1 – 73010 Surbo (LE)
Project Manager: Diego Canidio
Project Objective
The intervention at the Autosat dealership in Surbo, part of the DR Automobiles network, focused on external branding and partial customization of interior spaces. The goal was to make the site easily recognizable and aligned with the brand’s visual identity, while working within the constraints of a pre-existing structure that needed to be adapted to new specifications.
Activities and Implemented Solutions
The project required a careful assessment of the existing building, focusing on the glass façade. During the site survey, it was decided to replace the originally planned panel cladding with an adhesive film solution. This avoided stressing the glass façade structure while still delivering a visually consistent result, and optimized both installation time and costs.
In addition, the following elements were produced and installed:
- Painted support brackets, used to mount:
- 2 lightboxes with the DR logo
- Channel letters for the dealer’s corporate name
- Complete covering of the existing totem, restyled to match the DR brand image, avoiding full replacement and containing costs.
As for the interior, the following items were installed:
- Non-illuminated DR logos in forex and aluminum
- Customized wall graphics
Planning and Management
The production phase was fully managed by Progim Sign, which also oversaw the logistics and on-site coordination. Two technical surveys were conducted, one of which took place during the holiday period. Based on the results, part of the original project provided by DR had to be revised—especially the adaptation of the totem.
All bureaucratic procedures were handled by the dealership. The materials were delivered on site in a single shipment to streamline installation. A single team followed all installation phases, starting from the exterior and concluding with the interior setup, using a scaffolding tower for enclosed areas.
Final Outcome
The project was completed with full satisfaction from both the dealership and DR Automobiles headquarters. The structural adaptation respected the brand’s guidelines, ensuring a consistent and recognizable result. This is a clear example of Progim Sign’s ability to adapt standard solutions to real-world contexts and specific needs, while keeping quality and functionality at the core of every intervention.