Client: AXA Assicurazioni
Agency: AXIOMA Assicurazioni (Multibrand)
Address: Via Imbonati 90, Milan
Project Manager: Francesco Barbaglio
Project Objective
The intervention is part of the AXA network’s national rebranding plan, which has involved approximately 950 agencies throughout Italy over the years—a journey that Progim Sign has supported since 2000.
The AXIOMA agency in Milan requested an external identification operation in line with the European visual identity guidelines of the group.
Activities Performed
The intervention was divided into several phases, all coordinated by Progim Sign to ensure a result fully aligned with AXA’s brand identity.
Following a detailed technical site survey and the preparation of executive measurements, the graphic design and project book were developed and shared with the client for final approval.
The next phase involved handling administrative procedures, including public space occupation permits, required to operate safely on the sidewalk in front of the agency.
Production and installation followed, including:
- LED-backlit channel letters, crafted in full compliance with AXA’s European corporate identity specifications
- Frosted privacy window films, applied to the glass to ensure confidentiality of interior spaces while preserving the visual appeal of the entrance
Coordination and Installation
The project was fully managed by Progim Sign, under the coordination of Project Manager Francesco Barbaglio, from the design phase to on-site installation.
The installation was carried out directly on-site by a specialized team, operating on the sidewalk following prior authorization.
Final Result
The project was completed with full client satisfaction, once again confirming the strength of the collaboration between AXA and Progim Sign, which continues through regular operations on new locations and updated agencies.
A tangible example of operational efficiency and compliance with international brand identity standards.