Client: Volkswagen Group Italia (for SEAT, CUPRA, and ŠKODA brands)
Dealership: Auto System S.r.l.
Address: Via della Regione Siciliana Nord Ovest, 6185 – Palermo (PA)
Project Manager: Mattia Molteni Bassi
Project Objective
The intervention at the Auto System dealership in Palermo aimed to install external signage for the SEAT, CUPRA, and ŠKODA brands, ensuring visual coherence with the corporate identity guidelines of Volkswagen Group Italia. As the building was newly constructed, the signage design was based solely on paper blueprints, with no on-site technical survey.
Implemented Activities
The intervention included:
- Totem;
- Dedicated banners for SEAT, CUPRA, and ŠKODA;
- Company name signage;
- Entry portals specific to each brand.
The signage was produced by Westiform, an approved partner for Volkswagen Group Italia, while Progim Sign managed the receipt, quality control, and installation phases.
Operational Management
The materials were delivered directly to the site and unloaded using cranes and aerial platforms.
Installation was handled by a specialized team of six technicians, who managed operations for all brands involved.
The timeline was particularly tight: all work was completed in time for the official opening of the dealership, confirming the organizational capability and flexibility of the team.
Final Result
Today, the Auto System dealership in Palermo features a clear, modern external identity that fully complies with the standards of Volkswagen Group Italia. The visibility of the SEAT, CUPRA, and ŠKODA brands has been enhanced by impactful signage and meticulous installation, providing the dealership with strong recognition across the territory.