Client: Volkswagen Group Italia for CUPRA Italia
Dealership: Autoiona’
Address: Via Ermanno Stradelli SNC, Rende (CS)
Project Manager: Mattia Molteni Bassi
The intervention at the new Autoionà location in Rende (CS) represented a key project for the territorial expansion of the CUPRA brand, managed by Volkswagen Group Italia.
The scope focused exclusively on the external identification of the dealership, which was completed in record time to meet the inauguration scheduled for July, having been brought forward from the originally planned date in August.
Activities and Solutions Delivered
Following a technical site inspection, Progim Sign developed a comprehensive graphic project, approved by both the brand and the dealership.
The installation included:
- Production and installation of totem, portal, CUPRA, and SEAT banners, and the dealer name, all fully compliant with brand standards;
- On-site coordination of mounting operations, using cranes and aerial platforms;
- Logistics management of material reception, delivered directly to the site;
- Completion of all works in just two business days by a single specialized team.
Prolicht, an approved supplier for the CUPRA brand, supplied all signage.
Advance Planning to Meet Deadlines
Since the announcement to advance the inauguration date came during an advanced phase of the project, it was necessary to reorganize the scheduled activities promptly.
Despite maintaining the original production timeline, the installation phase was brought forward and managed with maximum efficiency to ensure the site was fully operational by the new deadline.
Speed and Precision for a Flawless Opening
The project stood out for its swift execution and adherence to the high-quality standards required by the client. The final result ensured satisfaction from both the brand and the Autoiona team, once again highlighting Progim Sign’s ability to operate efficiently and reliably in complex project environments.