Client: Nissan Motor Italia
Dealership: Star Car
Address: Via Guido Rossa, 4 – Perugia (PG)
Project Manager: Diego Canidio
Project Objective
The project involved an external identification intervention for the Star Car dealership in Perugia, to align the facility with Nissan‘s latest corporate image standards. The intervention is part of a broader program to renew the brand’s authorized locations, ensuring consistency with international guidelines.
Activities and Solutions Implemented
- Accurate technical surveys to prepare the executive project
- Complete graphic design of the site and development of the corresponding project book, compliant with Nissan parameters
- Production of external signage entrusted to Visotec, Nissan Europe‘s certified supplier
- Installation of signage carried out by Progim Sign with a specialized team
- Custom production of brackets, specifically designed to avoid direct mounting on the facade and preserve the building’s visual integrity
- Installation of elements using non-invasive anchoring, fixed from the roof and suspended visibly, fully respecting the site’s architectural characteristics
Project Management
Progim Sign coordinated every phase of the project, from logistics planning to on-site material reception, and organized all on-site activities. The preliminary tasks were conducted in close collaboration with the appointed technical staff, optimizing the timeline and ensuring full adherence to the project schedule.
Final Result
The intervention provided the Star Car location with a new exterior look, fully aligned with Nissan‘s brand values and visual identity, thanks to precise planning and the use of technical solutions that respect the existing structure. Another demonstration of Progim Sign’s effective approach in managing integrated identification projects for major automotive brands.