Client: Toyota Motor Italia
Dealership: MOTORCITY
Address: Via Aurelia km 13, Rome
Project Manager: Adele Bernardi
Project Objective
The intervention at the MOTORCITY site in Rome aimed to deliver a complete external identification project, fully compliant with the visual standards set by Toyota Motor Italia.
A challenging assignment in terms of size and schedule, completed through meticulous planning and efficient organization.
Activities and Solutions Implemented
Progim Sign managed every phase of the project, from the initial technical survey to the final installation. The intervention included:
- Technical surveys and graphic design, with the development of the project book based on the client’s requirements
- Production of the external signage entrusted to certified supplier Prolicht
- Coordination of preparatory activities in collaboration with IWAKIRI Architects, appointed by Toyota Motor Italia for the supervision of the preliminary works
- Logistics organization and on-site reception of materials
- Installation of external signage, including key elements such as the totem, Archway, Dealer Name, and Façade Screen, all signature features of the brand
- Use of two specialized operational teams to ensure efficiency and compliance with the established schedule
Project Coordination and Management
The intervention took place in a complex context that required detailed technical and executive management. Coordination among all stakeholders, from the car manufacturer to the appointed architects, enabled effective planning and execution of every project phase, ensuring compliance with the required quality and visual standards.
Thanks to the use of certified suppliers and constant on-site activity monitoring, Progim Sign delivered a final result aligned with the client’s expectations.
Final Result
The project gave the MOTORCITY dealership a coherent, modern, and highly recognizable visual identity, effectively reinforcing Toyota’s brand image. This stands as another example of Progim Sign’s ability to manage complex projects while maintaining high standards and adhering strictly to timelines.