Dealership: Sarco
Address: Via Bergamo, 15 – Curno (BG)
Project Manager: Diego Canidio, Adele Bernardi
A Fresh Look for the Toyota Dealership in Curno
The project for the Sarco dealership in Curno (BG), on behalf of Toyota Motor Italia, involved a full external rebranding.
The goal was to update the site based on Toyota’s latest visual identity guidelines, ensuring consistency with international standards and increasing brand visibility.
Activities and solutions implemented
The operations concentrated on the dealership’s external branding, with detailed planning for each phase:
- Technical site survey;
- Development of the executive project in compliance with Toyota specifications;
- Removal of old signage;
- Reception and installation of new branding elements: Façade Screen, totem, logo, Dealer Name, Archways;
- Site coordination and scheduling of activities with the local technical team and official supplier.
Collaboration with Prolicht for signage production
All installed signage was manufactured by Prolicht, the certified official supplier for Toyota Motor Europe.
Progim Sign oversaw the entire installation process, from receiving the material to the final assembly, ensuring accurate implementation of each element and compliance with deadlines.
Site supervision and technical support
Under the supervision of Project Managers Diego Canidio and Adele Bernardi, Progim Sign provided precise site management, also coordinating all on-site operations. Constant collaboration with the dealership, particularly with owner Giorgio Arrigoni, enabled the project to be completed with accuracy and punctuality.
Final result
The intervention gave the dealership a renewed image that perfectly aligns with Toyota’s guidelines, improving the visual impact of the surrounding area and strengthening the dealership’s identity. A project completed with efficiency and attention to detail, once again confirming Progim Sign’s professionalism in rebranding operations.