Client: Hyundai Motor Company Italy
Dealership: Gino – Guarene branch
Address: C.so Asti, 1 – 12050 Guarene (CN)
Progim Sign Project Managers: Stefania Scura, Mattia Molteni Bassi
A complete interior and exterior rebranding for the Hyundai network
For the Hyundai Gino dealership in Guarene (CN), Hyundai Motor Company Italy entrusted Progim Sign with the management of a full rebranding project, involving both the exterior and interior of the showroom. The goal was to bring the site in line with the latest-generation Hyundai Corporate Identity, making the dealership immediately recognisable from the main road and fully consistent with the network format.
The intervention is part of a broader programme to align the image of the Hyundai network, in which every element – from the main sign to service signage and interior furnishings – contributes to creating an orderly, clear and professional experience for the end customer.
Coordination with approved suppliers and project partners
Progim Sign oversaw the technical and operational coordination of supplies, working in synergy with:
- Westiform, an approved Hyundai manufacturer, for the external brand signage;
- Vizona for the interior furnishings;
- Studio Idea for the architectural aspects and overall concept.
Progim Sign’s role was to translate the corporate guidelines into a concrete fit-out, respecting the formats, positions and proportions set out in the Hyundai manual and coordinating with the partners involved to best integrate all elements into the architectural context of the Gino Guarene site.
Installed elements: a clear identity from the very first glance
The fit-out covered the entire dealership, involving both the external frontage and the interior showroom spaces.
On the exterior, the main identification and wayfinding elements were installed – in particular: totem, fascia, flags, directional signage, Test Drive signs, parking signs, and Service and Parts signs.Inside, the rebranding involved furnishings, layout and customer pathways, in line with Hyundai’s latest-generation showroom format.
Consistency with Hyundai Corporate Identity
Thanks to the accurate coordination of Progim Sign Project Managers Stefania Scura and Mattia Molteni Bassi, and the active collaboration with Hyundai Italy’s representative, Andrea Padovani, the intervention at the Gino Guarene site ensured:
- full compliance with Hyundai specifications in terms of formats, colours and positioning, both for exterior elements and interior fit-out;
- harmonious integration of the exterior identity elements with the existing building, and consistency of the interior furnishings with the Hyundai showroom concept;
- an enhanced customer experience, from the very first access to the site through to the entire journey inside the showroom.
The result is a dealership that is clear, easy to read and perfectly aligned with the official Hyundai network, where every element of external signage and every interior intervention helps to build a strong and recognisable identity.
Progim Sign as a visual identity partner for the automotive sector
Progim Sign supports car manufacturers, dealerships and design studios in the implementation of rebranding and image-change programmes, coordinating approved suppliers and integrating corporate identity elements into the architectural and functional context of each site.