Client: SAIC Motor Italy – MG Brand
Dealership: Brandini S.p.A.
Address: Via Nicolò Copernico 125, Pistoia (PT)
Project Managers: Francesco Barbaglio and Riccardo Mussini
Project Objective
The intervention carried out by Progim Sign at the Brandini SPA dealership in Pistoia is part of the visual identity alignment program for MG Motor promoted by SAIC Motor Italy. The goal was to provide the location with a renewed image, both externally and internally, making it fully consistent with the aesthetic and functional standards required by the brand.
Activity Coordination
Following the technical surveys, Progim Sign developed the final graphic design, also managing the production of all installed elements. Activities were carried out on two separate fronts, with one team dedicated to exterior installations and another to interior fittings.
Thanks to the collaboration with the dealership’s technical team, all necessary preparations were efficiently planned: from the construction of foundation bases to electrical systems and complete furniture installation.
Exteriors: Totem, Signage and Light Channels
For the building’s exterior, the following elements were supplied and installed:
- Institutional and directional MG Motor totem
- Double-sided and single-sided service channel letter signs
- Branded light channels
- Welcome and parking totems
All components were produced and installed by Progim Sign with attention to detail and strategic placement, enhancing brand visibility along the main road.
Interiors: Furnishings, Brandwalls and Reception
Inside, the intervention covered all functional areas of the dealership. Specifically:
- Waiting area with wood-effect flooring, coffee tables, armchairs, merchandising unit and display monitor
- Sales area with desks, chairs, drawer units, brandwalls and wall posters
- Car launch zone with rug and pendant lamp
- Reception area with coordinated brandwall
- Customized doormat at the entrance
Every element was custom-installed to perfectly fit the available space and deliver an experience fully aligned with MG’s brand values.
Final Outcome
The project was completed with full client satisfaction. Thanks to the coordination of Project Managers Francesco Barbaglio and Riccardo Mussini, along with the dealership, each phase was carried out on schedule and with high execution standards.
The intervention enhanced the dealership’s image, offering visitors a modern, welcoming environment perfectly in line with MG Motor’s visual identity—a further demonstration of Progim Sign’s ability to manage automotive rebranding projects with efficiency and meticulous attention to detail.