Client: DR Automobiles
Dealership: Severi e Scorcioni, Via Fratelli Cervi 75, Reggio Emilia
Project Manager: Diego Canidio
Progim Sign managed the complete rebranding of the Severi e Scorcioni dealership in Reggio Emilia, commissioned by DR Automobiles. The intervention involved both interior and exterior renovations, aiming to refresh the site’s image and align it with DR’s visual standards while ensuring both functionality and design.
Design and Work Execution
Interiors
- Installation of official DR furnishings.
- Assembly of custom graphics and workstations.
Exteriors
- Cladding of the façade with aluminum composite panels, including a substructure made of metal brackets and conduits.
- Two-tone façade panel finishing in white and blue, in compliance with DR standards.
- Integration of signage, including lightbox logos and dealer name channel letters. The project was completed with the customization of the double-sided flag sign.
- Creation of cantilevered panel openings to ensure office accessibility and functionality.
Production Coordination
Production was directly managed by Progim Sign, with close supervision ensuring adherence to schedules and quality standards. Among the specialized productions, key elements included:
- Windows: Design of panels with technical openings.
- Double-sided sign: Modified and customized according to the client’s requirements.
Technical Management and Installation
The project was divided into two phases:
- Interiors: Completed in December 2023.
- Exteriors: Completed in September 2024.
Each phase was handled by specialized teams under the supervision of Project Manager Diego Canidio, ensuring continuous coordination between the dealership, architects, and technicians. Key activities included:
- Cutting through a reinforced concrete slab to facilitate façade work.
- Galvanizing exposed iron components to prevent corrosion.
- Coordinating logistics for material transportation and delivery.
Final Outcome and Client Feedback
After some initial adjustments requested by the client, the project was successfully completed, fully meeting DR Automobiles’ standards. The Severi e Scorcioni dealership appreciated the efficient project management and high-quality installation, highlighting the attention to detail in the interior work and the visual coherence of the exterior façade.
Progim Sign continues to establish itself as a trusted partner for dealership rebranding projects, offering tailored solutions that combine functionality and design, enhancing the brand image and improving the customer experience.