Client: SAIC Motor Italy
Dealership: Fratelli Lovato, Viale Europa 9, Legnago (VR)
Project Managers: Riccardo Mussini and Francesco Barbaglio
Progim Sign carried out a comprehensive restyling project for the Fratelli Lovato dealership in Legnago, which represents the MG Motor brand. The project covered both interior and exterior renovations to renew the dealership’s image, enhance the customer experience, and ensure an appropriate visual representation of the MG brand.
Design and Technical Surveys
The project began with a technical survey in collaboration with local architects, which was essential for developing a detailed plan. After an initial online meeting with SAIC Motor Italy and the dealership, a graphic draft was created. Once approved, it led to the final project definition, which was fully aligned with MG Motor’s brand guidelines.
The requirements included:
- Exteriors: Installation of illuminated signage and background panels.
- Interiors: Creation of exhibition areas, waiting zones, sales desks, and branded spaces featuring distinctive brand elements.
Production and Installation
The production and installation of all restyling elements were smoothly coordinated by Progim Sign, ensuring the highest quality at every stage.
For the exteriors, channel letters featuring the MG Motor logo were installed, along with double-sided signs for the post-sales area and illuminated tracks. The interiors were enhanced with sales stations, wood-effect flooring, merchandising furniture, suspended lighting fixtures, and brand graphics.
The Progim Sign team ensured a precise and efficient installation, working closely with the dealership to minimize disruptions. Two specialized teams managed the installation of both signage and furniture, guaranteeing an accurate and high-quality execution. The installation was carefully coordinated with the dealership to ensure swift completion and minimal inconvenience.
Planning and Preparatory Activities
The dealership underwent a full renovation, including electrical preparations, repainting, and ceiling updates. Logistics were optimized with a single shipment of all materials, streamlining the installation process.
Final Outcome and Client Satisfaction
The project concluded with full client satisfaction. Fratelli Lovato appreciated the quality of the work and the site’s precise management. The dealership’s new image fully meets MG Motor’s standards, offering a modern and welcoming space.
A completion report, including photos and a certificate of correct installation, was sent to MG Motor’s headquarters, further strengthening the trust between all parties.
Progim Sign reaffirms its position as a reliable partner for dealership restyling and rebranding, delivering tailored solutions that combine innovation, quality, and attention to detail, enhancing brand image and improving the customer experience.