Interior Fit-Out for KIA – Euromotor Modugno

November 24, 2025
  • Ampio open space interno dello showroom KIA Euromotor Modugno in fase di allestimento, con pavimento chiaro, pareti bianche e controsoffitto tecnico con faretti, allestito da Progim Sign
  • Vista ampia dello showroom KIA Euromotor Modugno quasi vuoto, con grande area pavimentata chiara, pareti bianche e illuminazione a binari, allestimento interno curato da Progim Sign.
  • Area consulenza clienti dello showroom KIA Euromotor Modugno con scrivanie in legno chiaro, sedie azzurre e parete attrezzata effetto legno, arredo e allestimento realizzato da Progim Sign.
  • Dettaglio delle postazioni di vendita nello showroom KIA Euromotor Modugno con scrivanie in legno chiaro, sedie azzurre e parete attrezzata continua effetto legno, allestimento interno progettato da Progim Sign.
  • Parete attrezzata dello showroom KIA Euromotor Modugno con moduli in legno chiaro, mensole espositive e vano vetrato, parte dell’allestimento interno realizzato da Progim Sign
  • Postazione di lavoro nello showroom KIA Euromotor Modugno con scrivania in legno chiaro, sedie azzurre e area ristoro con distributori automatici sullo sfondo, allestimento curato da Progim Sign.
  • Reception dello showroom KIA Euromotor Modugno con grande bancone bianco dal design moderno, parete in legno e logo KIA retroilluminato, area accoglienza allestita da Progim Sign.
  • Area reception e lounge dello showroom KIA Euromotor Modugno con bancone bianco, pareti in legno, sedute gialle e grigie e illuminazione a sospensione, spazio accoglienza clienti allestito da Progim Sign.
  • Area reception e lounge dello showroom KIA Euromotor Modugno con bancone bianco, pareti in legno, sedute gialle e grigie e illuminazione a sospensione, spazio accoglienza clienti allestito da Progim Sign.
  • Vista longitudinale dello showroom KIA Euromotor Modugno con file di scrivanie per la consulenza clienti in primo piano e vetture esposte lungo l’area espositiva illuminata, layout interno allestito da Progim Sign.

Client (OEM): KIA
Dealership: Euromotor – Modugno (BA)
Address: Strada Statale 96 km 119+400 – 70026 Modugno (BA)
Progim Sign Project Managers: Stefania Scura, Mattia Molteni Bassi

Project Objective

For the KIA Euromotor site in Modugno, Progim Sign was tasked with managing the interior fit-out of the showroom, with the goal of creating an environment aligned with KIA’s latest-generation format: welcoming spaces, clear customer pathways, and an immediately recognisable visual identity.

The intervention focused on interior furnishings and finishes, with particular attention to the wood-effect wall cladding, a distinctive feature of the KIA concept that helps warm the environment and enhance the vehicle display areas.

Design Development

Architectural and detailed design was developed by Quoin, the studio appointed to translate the KIA concept within the Euromotor Modugno spaces. Based on the project received, the Progim Sign team – coordinated by Stefania Scura and Mattia Molteni Bassi – organised the operational flow of supply and installation.

For the production of the elements:

  • Interior furnishings were supplied by Vizona, an approved partner for the KIA network;
  • Wood-effect wall cladding was produced by Grosfillex, a specialist in technical interior wall systems.

Progim Sign assumed the role of operational lead: planning activities, coordinating with the dealer, managing materials and supervising all installation phases in the showroom.

Coordination with the Dealer and Site Preparation

Before starting installations, Progim’s Project Management team shared a detailed pre-works email with Euromotor, summarising all necessary preliminary activities: areas to be cleared, plant and system checks, material delivery times and site access procedures.

This step made it possible to align expectations and timelines with the dealer, ensuring that all internal preparations were ready when the installation teams arrived on site, reducing the risk of delays during execution.

Logistics Management: From Progim Warehouse to the Showroom

All materials were initially stored at Progim Sign’s warehouses, where quantities and compliance with project specifications were verified.

In a second phase, once the availability of on-site space was confirmed, the components were delivered to the dealership and organised in such a way as to facilitate the work of the installation teams.

This two-step logistics approach provided flexibility with respect to the dealer’s schedule and allowed the interior fit-out to be planned at a time compatible with the dealership’s day-to-day operations.

Installation of Wood-Effect Wall Cladding and Interior Furnishings

Installation was carried out by a specialised technical team, responsible for fitting both the wood-effect wall cladding and the interior furnishings (sales desks, waiting areas, display elements, etc.), in accordance with the Quoin project and KIA guidelines.

The wood-effect wall cladding is one of the key features of the intervention: modular panels that visually define the different areas of the showroom, creating continuity between display spaces, reception and customer consultation areas.

On a right-hand side wall, corresponding to a full-height glazed façade, Progim Sign adopted a dedicated fixing method: the wood-effect cladding was not anchored using traditional systems, but bonded with solutions suitable for the glazed substrate. This approach made it possible to:

  • Preserve the existing window frame;
  • Still achieve a visually uniform result consistent with the rest of the showroom;
  • Respect technical requirements and the dealer’s aesthetic expectations.

KIA Standards and Final Result

Progim Sign’s operational coordination delivered a result fully in line with the brand’s international format: an orderly, legible showroom that reflects KIA’s image.

The interiors of Euromotor Modugno now feature:

  • A clear layout guiding customers between display area, reception and consultation spaces;
  • Materials and finishes that enhance the vehicles on show;
  • A contemporary, welcoming atmosphere perfectly aligned with the brand’s new identity.

The end client expressed appreciation both for the quality of the work and for the care with which Progim Sign managed coordination, logistics and installation.

With Euromotor Modugno, Progim Sign once again confirms its expertise in managing complete interior fit-out projects for the automotive sector, integrating executive design, supplier management and on-site operational direction.