Client: KIA Italia
Dealership: Autovip Siracusa
Address: Via Farina, 5 Siracusa (SR)
Project Manager: Stefania Scura, Mattia Molteni Bassi
Project Objective
The KIA – Autovip Siracusa location underwent a significant internal fit-out aimed at aligning the showroom spaces with the brand’s corporate standards. The goal was to create a functional, modern environment consistent with KIA’s visual identity. The project was directed by Project Managers Stefania Scura and Mattia Molteni Bassi, who coordinated all phases from logistics to on-site installation.
Activities Carried Out
The scope of work included:
- Installation of interior furnishings supplied by Vizona;
- Installation of wood-effect partition walls produced by Grossfillex;
- Wall-mounted installation of the Infinity Front, manufactured by Absolute.
One distinctive challenge was the need to adapt the installation of the Infinity Front, as the legs of the arch coincided with a round column and a cable duct. To ensure safe mounting, rectangular and linear surfaces in drywall were constructed in advance.
Additionally, due to the ceiling height, Vizona provided a special cable kit to correctly suspend the lamp, guaranteeing the full functionality of the lighting system.
Design and Coordination
The design was handled by Quoin Studio Architetti, who prepared a full design pack in accordance with KIA corporate standards. Before installation, a Progim technician visited the site to illustrate the necessary pre-installation work to the dealership, ensuring that all preparations were in place.
The materials were delivered in advance and temporarily stored by the dealership before being installed by a dedicated Progim specialist team.
Final Result
The client expressed strong satisfaction with the outcome. The interior environment of the Autovip Siracusa showroom now features a modern, welcoming layout that fully aligns with KIA’s brand identity offering customers a renewed, immersive showroom experience.