KIA Interior Fit-Out for AutoTorino Cremona: a Tailored Technical Solution for the Infinity Front

September 14, 2026
  • Vista d’insieme dell’allestimento interno KIA realizzato da Progim Sign per la concessionaria AutoTorino di Cremona, con Infinity Front illuminato e area dedicata ai clienti.
  • Dettaglio dell’elemento luminoso sospeso installato da Progim Sign all’interno dello showroom KIA AutoTorino Cremona.
  • Postazioni dedicate alla consulenza clienti integrate nell’allestimento interno KIA realizzato da Progim Sign per AutoTorino Cremona.
  • Area lounge dello showroom KIA AutoTorino Cremona, con arredi dedicati e spazio di accoglienza integrato nel nuovo allestimento.
  • Dettaglio della struttura luminosa sospesa che caratterizza una delle aree espositive dello showroom KIA AutoTorino Cremona.
  • Vista generale dello showroom AutoTorino Cremona con arredi, pareti in legno, area lounge e Infinity Front KIA illuminato.
  • Reception dello showroom KIA AutoTorino Cremona con arredi coordinati e logo KIA luminoso, nell’ambito dell’allestimento seguito da Progim Sign.
  • Dettaglio dell’Infinity Front KIA con illuminazione rossa integrata, elemento distintivo dell’allestimento interno realizzato per AutoTorino Cremona.
  • Vista interna dell’Infinity Front KIA illuminato che separa e valorizza le diverse aree dello showroom AutoTorino Cremona.
  • Particolare dell’Infinity Front con profilo luminoso rosso installato da Progim Sign nello showroom KIA AutoTorino Cremona.

Client: KIA
Dealership: AutoTorino Cremona
Address: Via Castelleone, 67 – Cremona
Project Managers: Stefania Scura and Mattia Molteni Bassi

KIA interior fit-out for AutoTorino Cremona

Progim Sign completed the KIA interior fit-out for the AutoTorino di Cremona dealership in Cremona, working on the furniture, walls and Infinity Front. The project stood out for a specific technical requirement linked to the installation of the arch near a sliding door, which called for a dedicated bracket.

The intervention included an on-site technical inspection, coordination with the contractor appointed by the dealership, and the management of all activities needed to deliver a result in line with KIA brand standards.

An interior project designed around the showroom identity

The work carried out at AutoTorino Cremona focused on the dealership’s interior spaces, with the aim of integrating the elements required by the KIA layout into the showroom.

Furniture, walls and the Infinity Front work together to define the visual identity of the space and make the brand more recognisable inside the dealership. In an automotive showroom, attention to the interior is essential: it shapes the customer journey and creates continuity between brand identity, spatial design and day-to-day functionality.

The project used elements produced by KIA-approved suppliers: Vizona for the furniture, Grossfillex for the walls and Absolute for the arch. The layout was developed by QUOIN, providing the design framework needed to ensure full consistency with the image standards required by the manufacturer.

Project coordination and the technical solution

The project was managed by Progim Sign Project Managers Stefania Scura and Mattia Molteni Bassi, who coordinated every operational phase: from the preliminary technical assessment and production management through to logistics and final installation.

During the project, ongoing dialogue with KIA representatives Luca Di Matteo,, Dealer Network Analysis Specialist, and Alessandra Patota,, Space Identity and Contract Specialist, helped keep the intervention aligned with the brand guidelines and the standards required across the dealership network.

The most distinctive aspect of the project concerned the installation of the Infinity Front. During the technical inspection, it became clear that a special bracket would be needed to fix the element to the sliding door frame, in addition to the standard ceiling anchoring.

The dealership reinforced the suspended ceiling, while Progim Sign designed and produced a bracket capable of integrating the technical solution into the fit-out without compromising the overall look. This made it possible to achieve a clean, uniform visual result, turning a structural constraint into a solution fully integrated into the showroom.

Preparation, logistics and installation

Before installation, Progim Sign coordinated with the contractor appointed by the dealership for the suspended ceiling reinforcement and carried out a technical inspection with the technicians present on site.

The material was received at the Progim Sign warehouse, checked and then delivered to the Cremona site. Installation was carried out by a two-person team, responsible for fitting all the elements included in the project according to the agreed schedule.

A positive result for the AutoTorino Cremona showroom

The project was completed successfully thanks to the careful management of the technical, production and installation phases.

The intervention carried out by Progim Sign for AutoTorino Cremona shows how even predefined layouts can require tailored solutions when specific site conditions arise. Through the coordination of the Project Managers, collaboration with the KIA representatives and the contribution of approved suppliers, the team delivered a showroom that is consistent with the brand identity, functional for the dealership and designed to enhance the customer experience.