Client: Geely – Jameel Motors
Dealer: Maldarizzi Automotive
Address: Via F.lli Philips, 5 – Bari
Progim Sign Project Managers: Adele Bernardi, Francesco Barbaglio
An external identity that separates functions and traffic flows
For the Maldarizzi Automotive site in Bari, Progim Sign delivered an external identification project for Geely – Jameel Motors, focusing on two key elements: the Entrance Pylon and the Service signage. The objective was to create an immediate reading of the access points and clearly distinguish the main entrance from the aftersales area.
From layout definition to installation point selection
The project started with an operational assessment of the site and a verification of the installation points, in order to translate the network layout into a solution consistent with the actual conditions of the building.
The project was managed by Project Managers Adele Bernardi and Francesco Barbaglio, who oversaw the site survey, phase planning, installation scheduling and final checks.
Progim Sign scope: Entrance Pylon and Service signage
For this project, Progim Sign handled the production and installation of:
- the Entrance Pylon, an entry element designed to mark the access point and strengthen brand presence;
- the Service signage, developed to make the route to the aftersales area immediately clear.
Together, these two elements improved visibility and wayfinding, preventing overlap between traffic flows and ensuring an orderly reading of the site.
Coordination with the network and design development
The project was developed in close coordination with the key stakeholders: Quoin for the integration within the overall site layout, Claudio Marcolongo (Geely contact) for alignment with brand guidelines, and Andrea Narullo (Network Manager, Jameel Motors) for coordination with network requirements.
Result
Today, the Maldarizzi Automotive site in Bari benefits from more functional external identification: the Entrance Pylon and Service signage work together to make access points and routes clear, strengthen the Geely – Jameel Motors presence and improve the customer experience from the moment of arrival.
A project essential in its components, yet precise in its logic: wayfinding, functional separation and consistency with network standards.