Client: Toyota Motor Italia
Dealership: Autotorino S.p.A.
Address: Corso Vercelli, 85 – Novara (NO)
Project Manager: Adele Bernardi
A Renewed Image for the Toyota Dealership in Novara
The renovation project managed by Progim Sign for the Autotorino S.p.A. dealership in Novara aimed to update the external visual identity in line with the corporate standards defined by Toyota Motor Italia. This intervention allowed the site to present a modern look consistent with the brand’s official network.
Activities Carried Out
The intervention included several operational phases:
- Technical site survey and development of the graphic project;
- Preparation and approval of the design in compliance with Toyota Motor Italia‘s guidelines;
- Removal of pre-existing signage;
- Installation of new brand elements, including totem, logo, Dealer Name, Exterior Screen, Test Drive signage, and Entrance Pillar;
- On-site coordination of installation activities.
Signage Supplied by Prolicht
All the new signage for the Novara location was supplied by Prolicht, a certified partner of Toyota Motor Europe for the production of brand identification systems. Progim Sign managed the reception, quality control, and final installation, ensuring accuracy and adherence to agreed timelines.
Site Management and Collaboration
Site supervision was handled by Project Manager Adele Bernardi, who ensured smooth coordination of activities and continuous communication with the dealership. The collaboration with Autotorino S.p.A. representatives enabled timely and well-organized execution of all tasks.
Result
Today, the Toyota Autotorino dealership in Novara showcases a fully renewed appearance, fully compliant with Toyota‘s brand standards. The intervention enhanced the dealership’s visibility and brand recognition, reinforcing its role as a reference point for local customers.