Client: DR Automobiles (EVO brand)
Dealership: Auto La Torre S.r.l.
Address: Via Pian di Rona, 128/C, 50066 Matassino – Reggello (FI)
Project Manager: Diego Canidio
Project Objective
The rebranding project at Auto La Torre aimed to align the dealership’s image with DR Automobiles’ corporate standards for the EVO brand. The project included the renovation of external signage and visual elements, along with the installation of interior graphics to enhance the brand identity.
Design and Coordination Activities
To ensure a result aligned with both client and brand expectations, Progim Sign conducted two technical surveys to assess the placement of the new signage and existing structures. The design phase included the customization of a pre-existing totem, adapting it to meet EVO‘s brand standards.
Production and Installation
The entire production process was managed by Progim Sign, ensuring high-quality materials and a seamless integration with the dealership’s existing structure. The installation activities included:
- External red band with EVO channel letters and dealership name.
- Customization of the existing totem, redesigned to align with the brand’s identity.
- Installation of interior graphics, designed to enhance visual communication within the dealership.
Logistics were efficiently organized, with direct material transportation to the site and installation carried out by a specialized team.
Final Outcome and Client Satisfaction
The rebranding significantly improved the dealership’s visibility and aesthetic impact, reinforcing DR Automobiles’ brand perception. The client appreciated the precision of execution and the ability to integrate the new visual elements with the existing structures seamlessly.
Progim Sign continues to stand out in the automotive sector with tailored rebranding projects designed to enhance brand identity and optimize the customer experience. These projects offer integrated solutions that combine design, efficiency, and visual consistency.