Client: KIA ITALIA
Dealership: Clerici, Milan (MI)
Progim Sign recently completed a project commissioned by KIA Italia for the KIA Clerici dealership in Milan, aimed at renewing the interior image of the showroom and enhancing the customer experience.
The redesign optimized the aesthetics and functionality of the space, creating a modern and welcoming environment aligned with KIA‘s brand innovation and consistency.
Project Managers Stefania Scura and Mattia Molteni Bassi coordinated all project phases, from material reception to installation, ensuring timely execution and efficient management of the dealership’s rebranding.
Activities and Project Coordination
Progim Sign focused exclusively on the dealership’s interiors, meticulously managing the installation of walls and mobile furnishings, including distinctive elements like the Infinity Front arch, which separates wood-floored areas from white zones.
The design of these elements was handled by external suppliers, including QUOIN for design, Vizona for furnishings, Grosfillex for wood-effect walls, and Absolute for the Infinity Front.
The project’s initial phase involved coordination with various technicians, including the dealership’s architects, to ensure effective preparatory activity planning. The next phase involved the arrival of all materials, which were delivered in a single shipment.
Located on the outskirts of Milan, logistics management was crucial to ensuring efficient unloading without disrupting traffic and enabling a swift and organized installation process.
Interior Installation
Progim Sign managed the interior installation with particular attention to wall cladding, executing precision tasks such as cutting for electrical outlets and adjusting to non-linear surfaces to create a consistent and high-quality environment.
This required adapting each panel to the site’s specific conditions, with additional work to ensure an aesthetically coherent and functional result.
A standout feature of the project was the installation of the Infinity Front, an arch that creates a clear division between the exhibition area and the sales zone.
The installation involved specialized fixings tailored on-site to ensure maximum stability.
Client Satisfaction and Final Outcome
The project concluded with extremely positive feedback from the client, who was highly satisfied with the final results of the dealership’s interior rebranding.
KIA Clerici appreciated the efficiency of the Progim Sign team and the attention to detail demonstrated throughout every phase of the intervention.
The coordination between suppliers and the careful installation management allowed for the delivery of a high-quality project, contributing to the dealership’s image renewal and strengthening the visual consistency of the KIA brand.
Progim Sign confirms its position as a trusted partner for dealership rebranding, providing tailored solutions that combine quality, innovation, and attention to detail, enhancing the customer experience and elevating the KIA brand.