Client: AGARDI – Metal Carpentry
Address: Via M. Buonarroti, 12/14, 26013 Crema (CR)
Project Manager: Francesco Barbaglio

The intervention at AGARDI – Carpenteria Metallica aimed to implement an effective and structured visual communication system following the expansion of the production site. The project required a thorough analysis of the client’s needs to ensure a clear and instantly recognizable corporate identity through the design and installation of a high-visibility and durable sign.

Activities Performed

Design and Graphic Development

Progim Sign developed an innovative signage solution, avoiding the traditional perpendicular totem and opting for a parallel installation system positioned to maximize visual impact while integrating seamlessly with the existing architecture. The signage incorporated several distinctive elements:

  • Custom-designed metal support structure and base.
  • Expanded metal mesh to screen the structure and provide a refined aesthetic effect.
  • Illuminated channel letters featuring the AGARDI GROUP, AD, 4S, and CARPENTERIA logos, along with the Italian flag symbol, emphasizing the pride of Made in Italy production.

Administrative Requirements

The installation required a complex authorization process, involving approvals from municipal and provincial authorities. Progim Sign efficiently managed the administrative procedures, ensuring compliance with urban planning and safety regulations, reducing wait times, and securing full approval for the project.

On-Site Installation

One of the key challenges of the project was the signage location on agricultural land, which made access with heavy equipment difficult. To overcome this, the sign was fully assembled on the ground and then lifted above the warehouse using a 65-meter crane.

The installation was meticulously planned to ensure precise and secure positioning. High-precision lifting systems enabled a smooth and efficient mounting process. The pre-assembly on the ground optimized installation times, ensuring perfect integration of the sign with the existing infrastructure.

Final Outcome and Client Satisfaction

The signage received outstanding feedback from both the client and passing traffic on the adjacent bypass. Its eye-catching design and high visibility made AGARDI instantly recognizable. The feedback was overwhelmingly positive, with strong appreciation for the quality of the work and the effectiveness of the visual communication.

Progim Sign continues establishing itself as a strategic partner in visual communication, delivering customized corporate branding solutions. The combination of technical expertise, optimized project management, and adaptability to complex architectural contexts enables the creation of high-value, aesthetically refined, and functionally effective installations.