Client: Volvo Car
Dealership: LARIO MI AUTO, Milan
Address: Via Fantoli 28, Milan
Project Manager: Adele Bernardi
Progim Sign was honored to contribute to the signage installation project for LARIO MI AUTO, selected as a prototype site for the Volvo Cars brand. Located in Milan, this dealership serves as a benchmark for the brand’s visual renewal, with an intervention designed to ensure modernity and alignment with Volvo’s high standards.
Activities and Production
The project focused on the installation of:
- Interior Signage: Positioned on a wall inside the showroom to highlight the area dedicated to displayed models.
- Exterior Signage: Dedicated to the new Volvo prototype, visible and consistent with the brand’s identity.
The signage production was carried out in collaboration with Visotec, which managed the manufacturing and transportation of materials to the storage facility. The signs were then transported to the site and installed using cranes and aerial platforms, with particular attention to safety and precision.
Design and Technical Surveys
The graphic design phase did not require complex developments, but specific instructions were provided for creating the substructure, which the client executed. Technical surveys were conducted at three key stages: before the start of work, mid-project for interim checks, and at completion to ensure compliance with European standards and Volvo’s guidelines.
Logistics and Operational Management
A distinctive element of the project was coordinating with the Serravalle company, located adjacent to the dealership, to obtain the necessary permits for site access and using special equipment such as cranes and aerial platforms. The logistics were carefully planned to minimize downtime and ensure a quick and efficient installation.
- Material Received: At the storage facility, then transported to the site.
- On-Site Installation: Completed in two days for the exterior signage and half a day for the interior signage, with the support of a specialized team.
Final Outcome and Client Satisfaction
The project was completed on schedule, with full client satisfaction. Both LARIO MI AUTO and Volvo Car headquarters expressed appreciation for the quality of the work and the management of logistical and technical complexities. The signage installation enhanced the dealership’s image, strengthened visual consistency with the Volvo brand, and improved customer perception.
Progim Sign reaffirms its position as a reliable partner for signage installation and corporate image enhancement projects, thanks to its in-depth sector expertise and professional, detail-oriented management.