Client: Volkswagen Group Italia
Site: Skoda Service Partner (Network of Workshops)
Project Managers: Stefania Scura, Mattia Molteni Bassi
Project Objective
The intervention for the Skoda Service Partner network is part of a broader signage update program, involving the replacement of existing signs at authorized workshops across Italy. The primary goal is to ensure visual uniformity in line with Volkswagen Group Italia‘s corporate standards.
Planning and Coordination
The project began in September 2024 and is expected to be completed across approximately 200 sites by 2025. To date, about 90 signs have already been installed, including both single-sided and double-sided signage.
The completed regions include:
- Sardinia, Sicily, Campania, Puglia, Basilicata, Calabria, Lazio, Liguria, and Abruzzo
- Piedmont and Lombardy are currently in progress.
The next scheduled interventions will cover:
- Veneto, Friuli, Tuscany, and Emilia-Romagna.
Progim Sign is responsible for the installation process, while signage production has been entrusted to Westiform, a certified supplier for Volkswagen Group Italia.
Installation and Operational Management
The project focuses exclusively on external signage, replacing the previous Skoda Service signs. The signage is categorized into:
- Wall mounted sign.
- Projecting sign, installed on existing poles, with particular attention to structural adaptations for secure mounting.
The installation is carried out by a specialized team using aerial platforms to ensure precision and safety.
Logistics Management
All Volkswagen-owned signage is first shipped to Progim Sign‘s warehouses and then distributed to regional installation teams according to the scheduled interventions.
Once the replacement is completed, photo documentation is sent to the client as proof of installation.
Final Outcome and Next Steps
The project is progressing on schedule, ensuring a consistent visual update across the entire Skoda Service Partner network. The workshops involved have reported improved visibility and brand recognition.
By December 2025, all signage within the network will be updated, completing the visual rebranding plan promoted by Volkswagen Group Italia.
Progim Sign reaffirms its expertise in large-scale signage projects, delivering high-quality solutions with precision and full compliance with corporate branding standards.