Client: Tigotà
Site: Tigotà store – Turin
Address: C.so Grosseto – Turin
Progim Sign Project Manager: Francesco Barbaglio
A store that is easier to identify
For the Tigotà store in Turin, Progim Sign managed an external identification project with a simple yet concrete goal: to make the site image more orderly and easier to recognize from the road, while maintaining clean and consistent communication.
The project was defined together with Pierpaolo Loffredo (Gottardo SpA), focusing on the most important viewing points and the final visual result, with a streamlined activity plan.
The reading logic: few elements, clear message
In an urban setting, effectiveness does not depend on the number of elements, but on their clarity. The project was developed to achieve:
- a primary sign that is immediately recognizable;
- orderly communication across the surfaces, without overlaps;
- a simple visual path that naturally guides customers towards the entrance.
In this way, the site is more legible within the flow of Corso Grosseto, without overloading the façade with information.
Production and installation: an essential workflow
The project was managed directly by Progim Sign, overseeing the operational phases from the initial setup definition through to production and on-site installation.
In retail projects, the difference lies in execution: alignments, finishing quality and consistency across the various viewing points. For this reason, installation was organised with the goal of achieving a uniform and controlled result, avoiding visual breaks and maintaining a clean overall appearance.
Result
The Tigotà store in Turin, on Corso Grosseto, now features clearer and more immediate external identification: an image designed to be recognised quickly in the urban context, guide the eye and strengthen brand visibility.
Progim Sign supports retail brands such as Tigotà with targeted external image projects, where precision, visual cleanliness and installation quality make the difference.